Did you know that there are more than 3.5 billion mobile gamers globally, featuring a 51% female, 49% male gender split and reports of 43% of women playing mobile games more than five times a week?
With the use of mobile games as widespread as its ever been, its no wonder those with their own mobile app or platform now look to stay ahead of the market with an innovative solution: gamification.
As we discussed in our last blog, An Introduction to Gamification, gamification is when games or game elements, mechanics, and design are applied to non-game experiences, like apps.
All kinds of apps can be gamified from social or shopping platforms to booking apps under the hospitality sector, like the Hilton and Marriott company apps.
By using gamified motivational systems to turn any unstimulating task into a more engaging one, apps can see immediate and exponential growth in multiple areas.
Remember that competitive app market we hinted at earlier? Forget struggling to catch their attention along with the rest. Gamification is the smartest way to top the app market in 2022.
Not only is it powerful at attracting and retaining users, but gamifying also functions as a new stream of revenue via a reward loop.
In fact, by rewarding top players, brands set the stage for a decrease in the number of abandoned carts, moving away from non-profitable customer relationships to an increase in customer interest, loyalty, and engagement.
Gamifying also drives sales by generating buzz. As a form of social technology, gamified apps with social functions easily and quickly spread the word and create brand hype, assuring your app or platform reaches a wide audience.
Want to gamify your app to boost growth in all these areas? With mgames Solutions, you can acquire collections of hyper-casual games and integrate them in-app as an immersive brand experience all with your brand name on the label.
Now having high-quality brand content that offers value and entertainment, youll find that your app or platform excites users into logging in day and night.
At the same time, by delivering real rewards to game winners, you ensure that users repeatedly participate and come back for more.
Plus, with the hyper-casual market boasting the lowest barrier for entry and a highly inclusive audience, stepping up your app with hyper-casual games also means stretching out towards a more massive user base.
Aside from this meaning that new users will download and play, it also makes sure that your app or platform is better positioned and more likely to be exposed to or shared with potential users.
With a wider reach than ever, gamified social features like paid events, leaderboards, and customizable profiles also work to their highest capacity, pushing past previous app limits in registration and usage time.
This means that with these gamified features working to their full potential, your app will naturally cultivate social connections and competition among its users, keeping users engaged with each other and with your app or platform.
If you want to find out more details on how mgames Solutions can help market and grow your app, contact us here.
