Read or heard of Gamification recently? Following the boom of the gaming and esports industry, this term has been on a rise.
Gamification is when game elements, mechanics, and design are added to anything a social media site, a health or exercise program, or even an e-learning app.
By applying these game principles to non-game activities, Gamification uses motivational systems to turn an unstimulating task into a more engaging one.
Faced with game elements like Badges, Rankings, and even Points, users are driven to achieve a task, make progress, or score high.
By gamifying interactions, brands set the stage for an increase in brand awareness, satisfaction, sales, and more.
Even better, recent years have proven that user engagement is taken to breakthrough heights with Gamification Marketing.
But what is Gamification Marketing? In simple terms, its when a business acquires a game to promote its brand, product, or service.
Integral to this is the gratifying reward system where prizes are earned by users, which ties this closer to an immersive brand experience.
Working also the Gamification Marketings advantage, one foundational factor that contributes to why its use is growing at such a standout pace is its perfectly-oriented position in our lives.
Because mobile devices have become so important in our society, we now also have more accessibility to games.
With devices making it easier than ever for anyone to play at any time, more ages and demographics are continuing to show interest in gaming.
This wider market reach is so prevalent that the possibility of your older uncle or a group of stay-at-home moms having a favorite hyper-casual game installed on their phone is more likely than ever.
That, in part, is because games build excitement. Now imagine how being able to excite consumers and provide positive associations for your platform, service, or product can easily result in better brand loyalty.
*Photo by Andrea Piacquadio from Pexels
With Gamification Marketing, its possible to provide a 24/7 avenue for your consumers to associate your brand with enjoyment, success, and rewards.
In fact, by building a stronger connection with your brand community, you can even help them to relate better to the rewards they earn.
Rather than a generic giveaway campaign, this gamified strategy makes consumers seven times more likely to actually care about and make use of their earned reward.
Comparatively, when tested against video advertisements, gamification has a 181% better click-through rate and increases purchaser intent by 169% more, with game users being two times more likely to share their details post-game.
Far from being a temporary trend, Gamification Marketing is optimized for our current technological society and has continued to show signs of evolving with the times since the early 2010s.
With the advancements in our technology, branded games now widely appeal as a cost-effective and quick-to-launch marketing solution.
As the gamified marketing partner of the pioneer esports agency in Southeast Asia, mgames Solutions has the time-tested experience and the multi-industry expertise necessary to help you gamify your brand.
We help you save on effort, expenses, and cost while setting into motion your own Gamification Marketing strategy.
Want your brand name, logo, or mascot in the game? Looking to customize a ranked leaderboard and host live events? Done and done.
For all the elements of marketing success, get a rebranded game or gamify your app with fun, affordable, and fast-launching hyper-casual games from mgames Solutions.
*header photo by RODNAE Productions from Pexels
