At this point, we already know that gamification helps to grow your app, boost engagement, and drive sales through the roof.
To read the previous blog posts where we discuss this in detail, click here.
However, the question now is: what are some factors to consider before you start gamifying your app?
Its important to remember that a foundational understanding of what makes gamification work is necessary. With this, youll be able to set clear goals and properly plan for brand growth.
So before you begin gamifying, read on to find out how key game elements and core human drives play into gamifications success.
Now when it comes to the most widely used and recognized game elements, Points are reigning royalty.
Points are the main unit of measurement in gamification. They are metrics that make progress tangible and measurable.
Commonly in games, Points help represent the users score or status. Many games use them to set clear limits on success or failure or to set a win apart from a loss.
In gamifying your app, its worth noting that app users often see Points as a sort of reward in itself.
In this way, Points are accomplishments. They help to motivate users, keeping them inside and returning to the app.
Next to Points, Scoreboards or Leaderboards are rewarding for users in a very similar way.
Another one of the most popular game elements, Scoreboards are known to name and rank the top achieving players.
A section focused on user successes, Scoreboards grant achievers positive experiences which lead to an affirmation in brand loyalty.
As a valuable addition to a gamified app, Scoreboards also work to cultivate healthy competition among players.
By putting top achievers in the spotlight, you grant your achievers social recognition while at the same time motivating and challenging other users to participate in the same way.
Scoreboards work by tapping into our social influence drive. This is the part of us that is inspired by what other people do, as defined by gamification pioneer Yu-kai Chou.
On the other hand, Points tap into our accomplishment drive. That is, the desire to progress towards or achieve a goal.
Industry expert Chou indicates through his framework that by touching on these core human drives, gamification brings fun and engagement into any experience.
Meaning that in gamifying an app, the user experience is heightened by driving accomplishment and social influence while rewarding customer gratification.
With your own in-app gaming platform, you incentivize your app users to play > win > get rewarded > repeat 24/7.
This is how mgames Solutions customizable collection of over 200 hyper-casual games can help your app or platform.
Choose from categories like Puzzle, Agility, Timing, Social, Cute, and Arcade. Personalize in-game brand elements with your name, logo, or mascot. Integrate social features such as Profiles and Leaderboards.
Wondering what mgames Solutions can do for you?
Take this case study with Partner A in just 4 months from October to January:
$1.1 million in revenue
$10,000 avg revenue/day
51 minutes avg user time spent in paid events
To find out how we can gamify your app, contact us here.
