Gamification has been gaining traction as an effective strategy to revolutionize processes, increase user motivations, and more. In recent years, this strategy has evolved to include mobile app gamificationand with good reason. Adopting app gamification now can give businesses an edge over their competitorsor else they run the risk of getting left behind.
This article will provide you with a rundown of reasons why app gamification should be on your list of priorities.
Why You Should Spend More Time Thinking About App Gamification
In this increasingly digital world, app gamification has much to offer for businesses. Below are some of the reasons why:
It boosts customer retention
The addition of in-app games creates additional value for users to return to your app. In turn, this can encourage users to keep engaging with the app to play, earn rewards, and more. Higher customer retention and engagement rates can easily translate into lower costs per customer and even increase referrals
It drives preferred actions
When done right, app gamification can create a sustainable loop of users completing tasks or challenges and receiving rewards for successfully completing them. These tasks and challenges can be tailored to push users into certain actions that can benefit your business. For example, users can share their progress on social media with a branded hashtag in order to receive certain rewards.
It creates new revenue streams
Mobile app gamification introduces new revenue streams in two ways. First, ads can be presented in-between sessions without disrupting the overall experience. Second, users can make in-game purchases that can speed up their game progress or unlock time-gated content.
It fosters a community for users
Aside from creating an engaging rewards loop, in-app games can also be used for nurturing your existing user base. Mobile app gamification adds a competitive and social aspect to your app through leaderboards, chats, and social media integration. These open up opportunities for community engagement, such as app events or competitions, which can encourage eventual brand loyalty.
Things to Consider for Your App Gamification Strategy
If you are planning to integrate app gamification strategy into your business plan, here are a few things to note:
Identify your overall business goals
The most important key to finding success with app gamification is making sure it aligns with your business goals. Understanding what your business is trying to achieve will help keep your strategy consistent and effective. Consider asking what your business is working towards and how gamification can help reach these goals.
Keep the experience simple
Like any other aspect of user experience, the simpler it is, the better. Stick to games and tasks that are easy to understand and can be accomplished with the appropriate amount of effort. Cumbersome and overly complicated processes will have the opposite effect on your userstheyll be more likely to walk away than engage.
Work with professionals
App gamification is no easy feat. Aside from considering your strategy and target audience, the necessary elements will need to be developed and integrated into your existing app. Working with professionals and dedicated service providers allows you to enjoy the full benefits of gamification with more effective costs.
Get Ahead and Gamify Your App
Effective app gamification strategy can go a long way for businesses. It can address common challenges, boost opportunities for growth, and even serves as yet another step to embracing the digital age. Learning more about gamification and working with experts is the best way to take full advantage of this emerging technology.
Ready to gamify your app? Get in touch with us today for more information!
*header photo by Daniel Reche from Pexels.
