SUCCESS STORIES

OPPO’s case study is a prime example of how gamification can produce an increase in brand interest and engagement while at the same time driving traffic and the formation of a brand community.

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OPPO

If you already have your own app, read on because you may find that this Havaianas case study is most relevant to you.

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HAVAIANAS

Converge is the first Internet Service Provider to come out with its own branded game, proving that in this day and age, our eyes are turning towards gamification marketing.

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CONVERGE

TESTIMONIALS

“mgames has helped us to tap into the market of casual gaming space while also driving traffic back into our stores. There has been an increase in brand interest and engagement following our new branded games – OPPO Tower and Where’s Ollie? These games allowed us to jumpstart our own community of casual gamers with our OPPO Monthly Super Cup.”

Elly Yu

Marketing Director

“Mineski Creatives is one of our valuable allies in our mission to gamify 42,000 barangays across the country. Their wide roster of original gaming titles and their gaming development capabilities have enabled GG Truck in reaching greater heights in value creation and unique proposition to our clients.”

Jamie Gergen Pineda

Vice President for Product & Partner Operations

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OPPO’s case study is a prime example of how gamification can produce an increase in brand interest and engagement while at the same time driving traffic and the formation of a brand community.

 

It was a lot to accomplish but through OPPO’s seamless adoption of gamification marketing, we rapidly launched a monthly tournament and branded games to carry out the job.

 

Through Where’s Ollie, OPPO Tower, and OPPO Blast, OPPO was able to not only capture the people’s attention but to keep and direct it.

 

These games, now crowd favorites, opened up the doors for the OPPO name and brand to be associated with familiarity and enthusiasm.

 

By also providing players with an option to redeem rewards like product prizes or promo codes in their local store branches, OPPO used these games to smoothly convert online-to-offline traffic.

 

Meanwhile targeting the hyper-casual space with their reoccurring Livestream, the OPPO Monthly Super Cup, OPPO stepped into the gaming market and nurtured their very own community of brand superfans, die-hard gamers, and casual enthusiasts.

 

It was a win-win situation for all parties as we reached multiple milestones — OPPO Blast hit over 2,000 daily active users, players loved the brand interaction and rewards, all while OPPO’s hopes for quick and positive results were achieved.

If you already have your own app, read on because you may find that this Havaianas case study is most relevant to you.

 

Havianas ventured into gamification marketing with the aim of providing a fun interactive brand experience and increasing user engagement.

 

To help them achieve these goals, we personalized and optimized 3 branded games: Stack the Havianas, Flip Jam, and Flip Flop Jump.

 

By integrating these games into their already existing Havianas mobile app, we transformed it into a venue for enjoyment.

 

App exposure grew together with average time spent daily. This told us that the app was then converting users into players.

 

It also meant those who played were drawn to the app not just once but on a repeated basis.

 

Helping this cycle along, Havianas used their new in-app arcade to reward players with prizes. 

 

Even better, also a feature of these games was a customized leaderboard that showed the rankings of the top players for each game.

 

As a result of having gamified their app, Havianas were more than able to increase brand exposure and connect with more potential customers.

 

Ultimately, Havianas followed through with a strategy to be able to attract, engage, and maintain more and more platform users, leading to them breaking through barriers in their user engagement goals.

Converge is the first Internet Service Provider to come out with its own branded game, proving that in this day and age, our eyes are turning towards gamification marketing.

 

Strategizing with gamification, Converge set the goal of turning their already-existing TV OS into an engaging content hub.

 

The path to this involved licensing several games and commissioning a rebranded game for their platform, Conrad’s Happy City.

 

As a symbolic narrative of their own vision, the game features Converge’s brand mascot Conrad, whose goal is to keep the community happy by transforming every dull home into a happy one – powering them with live connectivity.

 

In gamifying, we were able to provide Converge’s subscribers with an avenue for a closer, more interactive, and rewarding relationship with the brand.

 

By adding in a leaderboard and incentives, users were given the enticing opportunity to be awarded for their game skills or high scores on a day-to-day basis.

 

On the whole, the results were positive in both quantity and quality. By stepping into the hyper-casual space, Converge ended up with an even wider market reach. By integrating games, they elevated their platform into an easy-to-access source of all-in-one entertainment.

 

All in all, users of Converge’s TV OS, the Vision Xperience Box, were repeatedly attracted and delighted by the rewards and high-quality interactive content, while Converge reaped key benefits like community building, more in-platform time spent, and increased engagement.

 

Read Converge’s press release here.