In this day and age, the digital and technological landscape is constantly shifting. Media has become both a source of entertainment and a channel for marketing efforts, with companies and users alike benefiting from these trends. One of these emerging trends is marketing with games. Games–especially video and mobile games–have become more accessible to the… Continue reading What Is Gamified Marketing?
Author: Roxanne Paredes
Game Licensing vs. Game Rebranding: Which is Best For Your Brand?
With the leaps in technological innovations, it’s no surprise that games–especially hypercasual games with one of the widest appeals–have become an effective marketing channel for brands. Unfortunately, one of the most common challenges that brands face with gamified marketing is knowing where to start. It can be costly to hire professionals to create a game… Continue reading Game Licensing vs. Game Rebranding: Which is Best For Your Brand?
8 App Gamification Mistakes You Should Avoid
This article discusses some of the most common app gamification mistakes you need to avoid when gamifying your app.
7 Common Misconceptions About App Gamification
As gamification rises in popularity, so does the misinformation about the strategy. This article debunks common misconceptions on app gamification.
Why You Should Spend More Time Thinking About App Gamification
Did you know that app gamification can help your business? Here are some reasons this strategy can work for you.